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cruiseshipopportunities.ca
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Definitions (48)
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itinerary
The travel schedule provided by a cruise line, travel agent or tours operator for their clients. A final itinerary, however, provides all details such as flight numbers, departure port and times, ports-of-call and describes any prepaid planned activities.
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Receptive Tour Operator
Also known as inbound tour operators or ground operators, provide and specialize in ground services within a destination and sell these services to tour operators, wholesale tour operators and in some cases travel agencies.
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Brand
A promise of what you are going to deliver. It is an identifiable trademark, characteristic or association that becomes the primary recognition of a product or service.
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Channels of distribution
How travel is sold. Products or services can be sold directly to the consumer (direct distribution) or through the travel trade (indirect distribution).
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Commission
A fee paid to an agent for transacting a piece of business or service. In the travel business, commissions are paid to travel agents, and tour operators or wholesalers as compensation for marketing and selling products or services to their markets.
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component
A single travel or tour service; when grouped together, components form a package.
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Contemporary product segment
Includes cruises in medium-size to very large and/or modern ships with daily rates of less than $300. The contemporary cruise product appeals to passengers of all ages and income categories, and most often to first-time cruisers.
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concessionaire
Those firms under special contract rights to provide food, beverage, retails, spa services, etc. on the cruise ships.
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deployment
The distribution of cruise ships by cruise itinerary and ports of call, generally based on seasonality and consumer demand.
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DMC
A DMC is a professional management company specializing in the design and delivery of events, activities, tours, staffing and transportation, possessing and utilizing extensive local knowledge, expertise and resources.
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