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Definitions (175)

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database management system


Software that collects and provides access to data in a structured format.
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Exabyte


One million terabytes, or 1 billion gigabytes of information.
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Acid test


A test applied to data for atomicity, consistency, isolation, and durability.
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aggregation


Collecting data from various databases for the purpose of data processing or analysis.
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Ad hoc reporting


Reports generated for a one-time need.
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ad targeting


The attempt to reach a specific audience with a specific message, typically by either contacting them directly or placing contextual ads on the Web.
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Algorithm


A mathematical formula placed in software that performs an analysis on a set of data.
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Analytics platform


Software or software and hardware that provides the tools and computational power needed to build and perform many different analytical queries.
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Anomaly detection


The process of identifying rare or unexpected items or events in a dataset that do not conform to other items in the dataset.
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anonymization


The severing of links between people in a database and their records to prevent the discovery of the source of the records.
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