Detail marketing objectives provided to a billboard company by an advertiser or agency. The information is used to chart a Showing with the greatest efficiency in reaching a target audience.

The point where a billboard first becomes fully visible to the point where the copy is no longer readable.

Large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Types of billboard displays offered are bulletins, rotary bulletins and digital displays.

A standardized outdoor format commonly measuring 12’x24′. They are sold either as permanent displays or in rotary packages.

The process of selecting individual unit locations to maximize outdoor advertising objectives. Circulation

The viewing area on a billboard unit, including pictorials and words. Cost Per Thousand (CPM)

  Campaign cost / circulation or impressions (thousands)

The placement of outdoor advertising on a network of the principally traveled corridors so that the advertiser’s message is delivered to as many different people as many times as possible throughout the display period.

The addition of copy outside the restraints of a bulletin. Sometimes referred to as cut-outs.

The surface area on an outdoor unit where advertising copy is displayed. Can also be referred to as a “panel” or “unit”.  A unit may have more than one face.  Many are stacks (one face on top of the other) or back-to-backs (one face on the back side).  Many times there are stacked, back-to-backs.