Connect data intelligence to your digital marketing strategy. Navegg for publishers

Make decisions based on audience knowledge. Methodologies Navegg EveryOne

Check the list with all the Navegg's segments. Articles Login Institutional Glossary In Navegg’s glossary you can figure out about key words and acronyms of the digital marketing world. Check out: Ad Exchange:

 It is a network that buys inventory of vertical sites and provides it for marketing advertising. Ad Server:

 Consumer segmentation according to their online behavior. With behavioural targeting it is possible to identify the target audience, create targeted campaigns, know where are your leads and how to achieve them. BI:

 Content Management System.Tools for creating web pages and content management. CPA:

 Cost per click. It is the amount paid per click campaign CPM:

 Relationship management with the Consumer. It’s a system for interaction with current and future customers. CTR: 

 Data providers transform the internet into a data structure, which after processing, indicates insights for decision making. DBM: