These companies pay to have their advertisements placed on websites or apps. For example, Ford would be the advertiser in a display ad for a Ford Mustang you might see in the auto section of a newspaper. The Coca-Cola Company would be the advertiser for a Sprite banner ad.

A tool used to get people's attention and to get people to do, buy, or believe something. Advertising helps brands engage with their customers and potential customers. Advertising subsidizes websites’ delivery of rich content, innovative tools and services used by consumers and businesses to connect and communicate.

A web browser is the software program you use to retrieve and view webpages and other content on the Internet. The most popular browsers today are Google's Chrome, Mozilla's Firefox, Microsoft's Internet Explorer, and Apple's Safari. These programs are free to download, and users may have more than one browser on their computer [..]

A cookie is information (a small text file) that a site saves to your computer using your web browser. Cookies enable personalization of your web experiences. For example, a cookie may allow sites to record your browsing activities - like what pages and content you've looked at, when you visited, and whether you clicked on an ad. Cookies can h [..]

De-Identified Data is data that is not linked or reasonably linkable to an individual or to a particular computer or device.

A domain is a user-friendly name that represents an IP Address or similar online location. This is similar to referring to “Joe’s House” instead of saying, “123 Park Ave.” For example, networkadvertising.org is a domain representing a website located on the IP Address 198.101.192.213 (as of the date of this writing).

An ad exchange is a technology that facilitates automated, real-time auctions for online advertising. Publishers sell open ad spaces on websites to advertisers in real-time - it happens incredibly fast, just as a web page is loading. The matching of advertisements with ad spaces is similar to the "stock exchange" in the stock market, with [..]

An IP address (Internet Protocol Address) is an address to a computer, device, or online service. It may look like this: 198.101.218.235. This is how computers are able to identify each other and know where to send information over the Internet. In general, your computer or other device is assigned an IP address from the network you are using, and [..]

An Opt-Out Mechanism is an easy-to-use mechanism by which individuals may exercise choice to disallow Interest-Based Advertising with respect to a particular browser or Cross-App Advertising with respect to a particular device.

Personally Identifiable Information (PII) is any information used or intended to be used to identify a particular individual, including name, address, telephone number, email address, financial account number, and government-issued identifier.