Identifying code downloaded to a users machine to recognise repeat visitors or track online activity

The term used for keeping people on your web site

People are interested in content – they search by typing keywords into search engines, and they also notice content that uses particular keywords. Some keywords are much more popular than others. Analysing actual keyword usage in web searches is very important in understanding how keywords might perform in delivering traffic and converting to a sal [..]

Publishing content that interests an audience, in the same way a magazine publisher produces content. Good content is often of interest to other web publishers, who may introduce your content to their audience. This builds an audience without search being involved. Content marketing also refers to actively letting people know about new content that [..]

the use of permission-based email to send messages sent to prospective or current customers to notify, inform and educate. Effective online as once permission has been given for email to be sent on a specific topic, a business can continue to send relevant information without having to rely on the prospect coming back.

the use of search engines and opportunities available to businesses to market their product through these channels

the use of affiilated third parties – usually paid on a commission basis – to market products and services

Definition

The viewable area of the window. Approximately 50% of viewers scroll below. Anything you have to scroll down to see is ‘below the fold’

This is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated