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Definitions (36)
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6m x 3m Billboards
At 6m x 3m these sites can be found in both city and regional markets. Sites include major and secondary roads, railway stations, suburban commercial areas and key locations within built-up areas.
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6m x 3m billboards
At 6m x 3m these sites can be found in both city and regional markets. Sites include major and secondary roads, railway stations, suburban commercial areas and key locations within built-up areas.
This meaning has been disapproved Meaning awaits approval from a moderator |
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Advertising Structure
Physical structures built by an outdoor advertising operator to display advertising. The message may be applied to the structure in several different ways.
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Airport Terminal
Located in the approach to and surrounding external high traffic areas at both domestic and international terminals in all major airports around New Zealand.
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Airport Terminal
Located inside the high traffic areas at both domestic and international terminals in all major airports around New Zealand.
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availability
As with other media, it is the space available for sale at a given time.
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Backlight units
Advertising structures which house illumination in a box to throw light through translucent advertising for a higher visibility and extended night viewing.
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Bus advertising
Bus advertising is part of the city and urban environment and is available in all main metropolitan cities and some major regional centres. A combination of mobility and visual impact reaches pedestrians, drivers and vehicle passengers.
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Bus Shelter Displays
Posters positioned as an integral part of a free standing covered structure at a bus stop. Usually available in two formats:
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continuity
The elimination of gaps in a media schedule by maximizing the duration of a campaign, ideally 52 weeks.
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