Cost per lead, a pricing model determined by the number of website visitors who clicked on a particular ad. Prices range, on average, from $1-$10. AKA “pay per lead (PPL)” or “cost per inquiry (CPI).”

 An OpenX object that represents a business unit or business relationship and contains other objects, depending on its type (i.e., ad network, publisher, advertiser, or agency). Users access OpenX to perform tasks for the accounts to which they are assigned.

 The way accounts relate to one another in OpenX; parent accounts, such as an ad network account, have natural relationships with their child accounts, such as publisher or advertiser accounts.

 Indicates the intended purpose of an account, which determines what objects it can contain and influences what users logged in to the account can do in OpenX. For example, advertiser accounts contain orders, publisher accounts contain inventory, and ad networks contain other accounts.

 In OpenX, an account type that represents a business that provides services to advertisers.

 Called ad tag at OpenX. An ad tag is a small piece of code that defines the ad space where ads display on a website. It includes parameters that describe the inventory advertising campaigns can target, which may in turn display ads in the ad space.

 Specifies how OpenX selects the ads in a line item for delivery when a line item wins an impression. OpenX can evenly distribute impressions between ads in the line item (equal weighting), distribute impressions between ads in the line item based on each ads’ ad weight setting (manual weighting), or deliver ads together to a predefined ad unit gro [..]

An OpenX account type, which represents a business that manages other businesses and typically contains and manages both publisher accounts and advertiser accounts.

 A browser plugin that enables you to report problem ads directly from a site.

 Communication between a web browser or application and an ad server to display an ad.