The A record is what links your dedicated IP address to your chosen subdomain. Creating this record will, for example, point traffic for o1.subdomain.yourdomain.com back to your dedicated IP, and vice versa. You can create multiple A records for a domain with as many IP addresses as you wish, however you can only whitelabel one IP to one domain at [..]

Automated email, also known as triggered email or behavior-driven email, is sent when a specific triggering event occurs or a specific user takes an action that prompts the delivery of the email. While traditional marketing email involves sender-initiated promotional messages sent to a list of recipients, automated email is initiated by user behavi [..]

An autoresponder is a computer program that generates a response to an email, request, or action. Autoresponders were initially used to notify a sender of an undeliverable email, but now they are often used in email marketing. Autoresponders can give you the ability to send a customer a pre-written email when a specified event takes place, such as [..]

This is a statistical method for determining the probability that an email is spam by looking for the use of words or phrases commonly associated with spam email. A Bayesian filter detects spam by comparing the words or phrases within the questionable email to a set of known words or phrases associated with spam. Bayesian filtering has a very low r [..]

A Blacklist is a list of IP addresses that are known to send unsolicited and/or unwanted emails. ISPs and enterprises use blacklists to identify and filter illegitimate mail streams. Blacklisting can also occur for specific sending domains in addition to sending IPs. You may have found in your Block List or Bounce list that your sending IP address [..]

Blocked messages will appear under Email Reports under Blocks. When your IP address has been added to a blacklist, has been blocked by an ISP or messaging organization, the affected email shows up on this list. Typically it is possible to have your IP address removed from a block list, and some lists automatically do this after a period of time. Bl [..]

A message that is returned to the server that sent it. Bounced emails are either a permanent failure to deliver the email or a temporary failure to deliver the email, based on conditions with the recipient mail server. Hard Bounces - A hard bounce is an e-mail message that has been returned to the sender because the recipient’s address is invalid. [..]

The CAN-SPAM Act of 2003 lists the guidelines, requirements, and potential penalties for noncompliance regarding the commercial use of email and the legal rights of recipients of commercial email. CAN-SPAM provides several requirements for commercial senders including, but not limited to: Senders may not use false or misleading headers. Senders may [..]

Categories help organize your email analytics by enabling you to tag emails you send by topics you define. Just as you can view the statistics on all your activity under the ’Statistics’ tab, you can go a step further and view the statistics broken down to a particular category. The events that can be associated with category include: Emails sent C [..]

The CNAME record creates an alias for subdomain.yourdomain.com and points to sendgrid.net. The CNAME is needed for our click and open tracking features in order for those statistics to be routed back to your SendGrid account. This will also be what your messages are signed by, so your recipients will be able see what you have chosen for your CNAME. [..]