The Ad Networks tab contains a list of Ad Networks which were identified as sending traffic to the analyzed domain. This tab can be found under Website Analysis > Website Traffic Sources > Display Advertising Traffic. See also: Ad Publishers and Ad Creative.

The Leaderboard section, located on the App Category Analysis module, contains a list of apps that are ranked by a number of metrics. The list includes: App’s Name App Publisher’s Name App Store Category Usage Rank – (available for Android apps only) Store Rank Change Column – Daily change for Store Rank and Usage Rank The list can be filtered by s [..]

The Mobile Web Referrals section displays information about websites sending referral traffic to the analyzed domain from mobile devices. This section is an add on that can be added to your account and then accessed from the Traffic Sources > Referrals section, located in the Website Analysis module. Included in this section: Total Visits from m [..]

Play Store (Misc) is one of the traffic sources measured in the In-Store Traffic section on the App Analysis module. It refers to miscellaneous, unidentified sources from inside the store bringing traffic to the store page of the analyzed app.  

The Related Sites widget contains websites that are related to the analyzed app based on a SimilarWeb site-app algorithm that finds correlations between sites and applications. This widget can be found in the Ranking and Rating section on the App Analysis module. This information is available for analyzing Android and iOS apps.

A Search Term is one or more words that were searched in a search engine, resulting in traffic arriving from the search engine results page (SERP) to the analyzed domain or app. In SimilarWeb we show this information for organic and paid search results, including the keywords that appear as ‘not provided’ in your Google Analytics account. You’ll fi [..]

The Industry Top Keywords section includes an analysis of the keywords sending traffic to a given industry from paid and organic search. The data is this section based on an index of the top 100 within a given industry, which serve as a sample that represents the entire industry. This Section Includes: A distribution between organic and paid search [..]

The sum of all desktop visits (non unique) to the analyzed domain, app or industry within the chosen time frame and segment (Website Traffic Sources, Geography, etc.). A “visit” refers to a visit that occurred within a 30-minute block of time. For example, if a user enters the same site multiple times within 30 minutes, it will be counted as one vi [..]

The Website Content section, located under the Website Analysis module, contains desktop traffic information that is segmented by content. This section includes: Sub-domains traffic distribution, including the traffic share per sub-domains The Popular Pages section (including Leading Folders)  

The Industry Analysis module contains an in-depth analysis of visits (non-unique) to entire industries (250+ categories) and markets (60+ countries). Industry Analysis includes an analysis of domains and their sub-domains within a given industry. All sections and stats under this module can be filtered by country (availability by Plan), and by cate [..]