Often multiplayer, games that require a certain combination or creation of words to progress or win. E.g., Scrabble, Words with Friends, WordSearch Unlimited. 

SuperData bases all its estimates on line-item transaction, login, and acquisition data, which we collect every month across hundreds of digital games worldwide. We build algorithms of key metrics (e.g. monthly active users, conversion rate and average spending) around this primary data source and use secondary sources, such as publicly available i [..]

Game publishers and developers occasionally release metrics via their website, investor relations reports, conferences, and public interviews. Public information is cross-referenced against industry-specific averages and internally calculated ranges to verify legitimacy and improve accuracy.

To provide title-level estimates, we employ genre-based life cycle growth-decay models, allowing us to pinpoint a game title’s location in its life cycle. This provides for the most accurate readings possible of a game’s ability to improve metrics during its ascent and readjust strategy during decline.

The average revenue generated per user within a particular month.

The percentage or rate of monthly active users who have shifted from non-paying to paying users.

The number of unique users who have opened an application at least once over the course of a day.

The ratio of active users who play each day over the number of monthly active users. This illustrates player engagement and is also commonly referred to as the stickiness factor.

The number of unique installations of a game.

Defined as: (100 x New value)/Base value. Compares a metric to a particular base month (e.g., January 2012), represented by the value 100.