A customer orders something for delivery home or close to home without going to a physical store (except maybe for picking up the parcel. Thus both mail order and e-commerce.

Data that covers a whole sector. For example, conversion rate across different companies. This data can be used to benchmark against others and make more informed decisions as well as build a better business.

Content Management System is a system that handles objects like texts, movies and images to be published on the web.

A Call To Action is a request to do something on a web page. If you have a button in a strong colour that differs from others buttons it would be clear call-to-action that you want the customer to click on that button. This is why many “place order”-buttons are in a stand-out colour. Usually you have several CTAs, one primary and lots of secondary [..]

Term that describes one of the most important aspects when designing an e-commerce site. Usually you try to personalize the site according to the electronic traces a visitor leaves.

A major shift in site design where shadows and 3D are abandoned for simplicity and 2D. Illustrated by the design of Windows 8 and the recent version of Apple’s iOS from fall 2013.

Analyzing tool provided by Google that has almost total domination of that aspect of e-commerce. It’s free-to-use and easy to learn and use. You can measure the number of visitors, conversion rate and your own goals. There are also built-in tools for A/B-testing.

På svenska oftast kallad Drift, vilket innebär att kunden överlåter ansvaret för en tjänst till en leverantör. Leverantören står för underhåll, backuper och uppdateringar enligt avtal. Se SLA.

What you do to create a user-friendly web page, so that man and machine can understand each other.

System based on the tracing of the customer’s electronic footprints, and by that be able to use targetet campaigns, offers and to find new customers.