Process of encoding data and information into an unreadable form, which is used to protect sensitive data and information.

a.k.a. A/B Split Testing – A/B testing is used to increase conversion, test assumptions and problem solve by changing a Web page (or element of a site or ad) and then measuring the success of the change. Example: change the heading text on an ad, run both ads randomly, and let the better converting ad win. A/B testing is not really a one-shot solut [..]

a.k.a. A/B Split Testing – A/B testing is used to increase conversion, test assumptions and problem solve by changing a Web page (or element of a site or ad) and then measuring the success of the change. Example: change the heading text on an ad, run both ads randomly, and let the better converting ad win. A/B testing is not really a one-shot solut [..]

see Click through rate .

relates to eCommerce and authentication – authorization is the process of verifying that a known person has the authority to perform a certain operation, while authentication is the process of verifying a person's identity – so authentication must precede authorization.

see Inbound Links.

The amount of data, instructions, and information that can travel over a communications channel.

a concatenated version of Web and log, it's an online diary, journal or newsletter that is frequently updated. Generally blogs are public, frank, running commentaries that show the personality of the author or organization. Blogs are a popular source of unabashedly biased opinion in political information and alternative news coverage. Also see [..]

see Spiders.

Area of memory that stores the contents of frequently accessed data or instructions, which improves the processing times of a computer. Two types of cache are memory cache and disk cache.