The total number of panels or signs of all types in a plant.

The pre-buy evaluation and selection of out of home locations based on the physical viewing of specific structures in a market.

A table showing the number of responses to each answer of a survey question.

Determining, through an analysis of a given area's demographic and economic characteristics, whether it offers a good market for a product or service.

The stair-stepped pattern in a bitmap image when the resolution is too low for the size of the output; also called “jaggies”.

The relation of height to width of a picture.

Semi-translucent polyester film, coated for inkjet printing, for use in light boxes.

Non-volatile ingredient of an ink; it binds the pigments together to form the ink film and bonds that film to the media to which it is applied..

Printed area which extends off the trimmed area. It is not possible to print all the way to the edge of the paper sheet. To achieve this effect it is necessary to print a larger area than is required and then trim the paper down. Typically a designer would allow an extra 3mm of bleed to colour and image areas to allow for a little leeway when trimm [..]

Overexposure in digital devices; results in loss of detail and distortion at colour boundaries.