In web advertising, an ad placed on a web page in such a way that you do not need to scroll horizontally or vertically to view it.

The term account refers to the client / employer of the ad agency - a business entity, organization or a corporate that employs the advertising agency.

a professional who represents the advertising agency to its clients. He / she is the link between the ad agency and the organization hiring the agency.

refers to the space on a web page that is used for placing and showing ads. 

the number of times an advertisement is shown. 

According to the American Marketing Association, Chicago, "Advertising is any paid form of non personal presentation of ideas, goods and services by an identified sponsor."

this form of online marketing is gaining tremendous popularity and is based on the concept that affiliates are paid when their marketing efforts boost sales and generate revenue for the advertiser. Affiliate marketing programs create a win-win situation for all parties concerned.

In the online world, animated GIF (graphical interchange format) is very commonly used especially in the form of banners which display graphical images one after the other. It is generally seen that moving images / banners are effective in catching the attention of online surfers and in most cases register a high click through rate.

In the online world, animated GIF (graphical interchange format) is very commonly used especially in the form of banners which display graphical images one after the other. It is generally seen that moving images / banners are effective in catching the attention of online surfers and in most cases register a high click through rate.

is an artist with strong visualization & drawing skills. This is the person who oversees the work of graphic artists. In some smaller agencies, the Art Director takes the complete responsibility of designing and converting ideas into awe-inspiring visuals within an ad - from ad layouts, to storyboarding and compilations.