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lookbillboards.com
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Definitions (43)
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Posting Instructions
Detail marketing objectives provided to a billboard company by an advertiser or agency. The information is used to chart a Showing with the greatest efficiency in reaching a target audience.
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approach
The point where a billboard first becomes fully visible to the point where the copy is no longer readable.
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billboard
Large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Types of billboard displays offered are bulletins, rotary bulletins and digital displays.
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bulletin
A standardized outdoor format commonly measuring 12’x24′. They are sold either as permanent displays or in rotary packages.
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Charting a Showing
The process of selecting individual unit locations to maximize outdoor advertising objectives. Circulation
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COPY AREA
The viewing area on a billboard unit, including pictorials and words. Cost Per Thousand (CPM)
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Formula
Campaign cost / circulation or impressions (thousands)
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Coverage
The placement of outdoor advertising on a network of the principally traveled corridors so that the advertiser’s message is delivered to as many different people as many times as possible throughout the display period.
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Extension
The addition of copy outside the restraints of a bulletin. Sometimes referred to as cut-outs.
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Face
The surface area on an outdoor unit where advertising copy is displayed. Can also be referred to as a “panel” or “unit”. A unit may have more than one face. Many are stacks (one face on top of the other) or back-to-backs (one face on the back side). Many times there are stacked, back-to-backs.
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